The Power of the Sun in a Tic-Tac

It's a brave new world! There's a new sheriff in town and he's called Luxim. If you haven't heard yet, check out the video. Pretty amazing stuff. Apparently, this single Tic-Tac sized bulb can put out the power of a 400W Halogen bulb, and using only 250W. In comparison, I think that's the ceiling of power as far as LED's go. Also, it's purported to be twice as efficient as LED's (thus 4x as efficient as CFL's)

The interest specs :
Luxim Bulbs - 140 lumens/watt
LED's - 70 lumens/watt
Incandescents - 15 lumens/watt

Inside the bulb, it forms a plasma (so says the video) at 6000 degrees Kelvin (that's one spicy-ah meatball), which is as hot as the sun. If I was a kangaroo, I'd jump on this in a second as it sounds like the next great thing. Having over $40 Million in VC funds behind it definitely helps. As great as it sounds, it seems almost too good to be true. I mean the technology seems kosher, but is it something that is commercially viable at the moment? If they can figure out the crazy heatsink issues and somehow put it into something the size of a lightbulb, I'm on the next train to LuximLand. I will be following this like a hawk and see what other info I can scrounge up in the next few days. Stay tuned!